FaZe Clan, the leading digital lifestyle and media platform rooted in gaming and youth culture, announced today a strategic investment from Cox Enterprises. The investment deepens the existing partnership between Cox Enterprises and FaZe Clan, the world’s most prominent gaming organization.
Prior to this investment, FaZe Clan and Atlanta Esports Ventures (AEV), a joint venture between Cox Enterprises and Province, Inc., partnered to form Atlanta FaZe, a Call of Duty League franchise. Unveiled in 2019, Atlanta FaZe has continued to become a dominant team amongst the competition.
“This is a huge leap in the evolution of our partnership with Cox Enterprises and Atlanta Esports Ventures that will lead to greater opportunities for all of us,” says CEO of FaZe Clan, Lee Trink. “This investment comes at an ideal time as our brand has transcended esports, becoming a powerful platform for gaming and youth culture.”
“FaZe Clan is at the forefront of gaming lifestyle and culture,” said Paul Hamilton, CEO of AEV, who will become a strategic advisor to FaZe’s board of directors. “We have a tremendous partnership with FaZe Clan through Atlanta FaZe, and we look forward to supporting their continued success.”
FaZe Clan has had a monumental year with numerous groundbreaking partnerships, marquee member announcements and recently made history by becoming the first gaming organization to grace the cover of Sports Illustrated. On the esports front, Atlanta FaZe has remained the No. 1 seed throughout the entire 2021 Call of Duty League season, winning three out of five Majors, while also breaking the record for the longest win streak in Call of Duty League history. It has become a perennial powerhouse and will compete this weekend in the Call of Duty League Championship in Los Angeles in hopes of taking home FaZe Clan’s 30th championship trophy.
About FaZe Clan
Since its inception in 2010, FaZe Clan has established itself as the world’s most prominent and influential gaming organization known for its disruptive original content and hyper-engaged global fanbase of over 350 million combined across all social platforms. FaZe Clan holds an unrivaled position at the epicenter of gaming, sports, culture and entertainment, driving how the next generation consumes content, plays and shops. Their roster of 85 influential personalities consists of world-class gamers, engaging content creators and a mix of talent beyond the world of gaming, including NBA star Ben Simmons, Lebron “Bronny” James Jr and Lil Yachty. The organization’s unmatched esports division includes nine competitive teams in Call of Duty League (Atlanta FaZe), Fortnite, FIFA, PUBG, PUBG Mobile, Rainbow Six, VALORANT, Rocket League and CS:GO with dozens of world championship trophies among them. In addition, FaZe Clan has become a sought-after fashion and lifestyle brand through an inspired apparel line and limited-edition collaborations with partners including Champion, NFL, Manchester City FC, Lyrical Lemonade, Kappa, CLOT, LA Kings, and more. Follow us @FaZeClan, @FaZeApparel and @FaZeUpdate.
About Cox Enterprises
Cox Enterprises is dedicated to building a better future through our leading communications, automotive and media companies. Our major operating subsidiaries include Cox Communications and Cox Automotive, and we are strategically investing in new industries and emerging technologies, with sizeable interests in clean technology and health care. Headquartered in Atlanta, Georgia, Cox is a global company with nearly $20 billion in annual revenues and brands that include Autotrader, Kelley Blue Book and Cox Homelife. Founded in 1898 by Ohio Governor James M. Cox, the company is a family-owned business committed to its people, communities and planet. To learn more about Cox, visit coxenterprises.com, view our collective impact report at coxcsrreport.com, or follow us on Twitter via @CoxEnterprises.