SteelSeries is hoping to propel its business with GN’s resources and support.
GN and SteelSeries are proud to announce their agreement to team-up as a way to propel SteelSeries’ gaming peripherals and accessories line. The team at the gaming leader has over 20 years of experience in the business, but GN has over 150 years working with audio and video devices. This sounds like a match made in heaven with two audio specialists collaborating.
SteelSeries CEO, Ehtisham Rabbani, shared their thoughts on the deal, “We’re on a mission to continually push boundaries in esports and gaming with world-class products and software, and now, with the backing of GN, we’ll be able to turbo charge these efforts.” Rabbani also ensures that the leadership team and organization will remain as the pillars of the great company, so there’s nothing to worry about any drastic changes.
CEO of GN Store Nord and GN Audio, René Svendsen-Tune, also made a statement on the agreement, “We have great admiration for what SteelSeries has accomplished in the esports and gaming industry and are delighted to welcome them to the GN family operating with its own identity, brand and execution.”
The feelings of this joint venture appear mutual and offer a lot of exciting things to come from what gamers and the esports community know and love, like with FaZe Clan and its notable wins at tournaments. SteelSeries has been known to partner with many other gaming companies like Blizzard Entertainment and Electronic Arts.
The Danish alliance is in full swing with pushing the boundaries in audio technology. I can’t wait to see what comes of this partnership and what their new products will offer in terms of quality and innovation.
