Upcoming features allow creators to further customize and evaluate
their stream experience
SAN FRANCISCO–Social video service Twitch
kicked off TwitchCon 2017’s keynote touting a new theme–“our stage, your story.” The
theme is about bringing everyone together who’s made Twitch such a
vibrant place, with a spotlight on creators, publishers, and developers.
The keynote was headlined by CEO Emmett Shear and hosted by Director of
Programming Marcus “djWHEAT” Graham, and featured other key executives,
including EVP Broadcaster Success Jonathan Shipman, VP Developer Success
Kathy Astromoff, and SVP Commerce Ethan Evans.
In addition to celebrating creators, the keynote spotlighted the
following community and commerce features and tools for tracking
engagement:
- Stream summary: Creators want to know how their stream went
after it ends and starting in November, Stream Summary makes that a
reality. This summary will include the most relevant stats around
viewers, follows, and chat activity, surface top clips, and show how
their last stream impacted progress towards becoming an Affiliate or
Partner. Timing: November, 2017 - Achievements: Achievements help creators trace the path to
Affiliate and Partner status by showing them their progress toward
each requirement. Achievements also help creators learn Twitch
streaming basics, improve their channel, connect with their community,
and more! Timing: November, 2017 - Raids: Raids–a way that creators help each other grow by
sharing their community with another channel–are now easier than
ever. A new /raid feature allows streamers to seamlessly let their
viewers join a raid and then drive traffic to another streamer. This
new feature also includes tracking to see who raided your channel and
improved moderation features, such as the ability to choose who can
raid your channel through new settings. Timing: November, 2017 - Rituals: Rituals make it easier for creators to celebrate
special moments that bring their community together. The initial
Ritual enables creators to signal to their community in chat that a
visitor is new to the channel and to welcome them. Timing: November,
2017 - Premieres: Premieres allow creators to maximize the excitement,
anticipation, and viewership around new uploaded content by creating
live first-viewing events. Similar to how people gather around the TV
for the debut of a favorite show, fans can now do the same virtually
for a creator’s new uploaded content. Creators can watch along with
their community to provide insights, commentary, or just enjoy the
show with their community. Timing: Q4 2017 - Rooms: With Rooms, creators can develop smaller, parallel chat
groups for users with shared interests, including moderators,
subscribers, followers, and other community members. Timing: Q4 2017 - Subscription gifting: Subscription Gifting allows anyone to
gift 1-month subscriptions to any streamer’s channel to anyone on
Twitch. Timing: Pre-holiday, Q4 2017 - In-Extension purchases: Enables partners and affiliates
to earn revenue from developer-created digital items that viewers buy
within Extensions.
Timing: Beta in November, 2017
The following milestones were also announced:
- Twitch’s commitment to building the most means of monetization for
creators has resulted in a massive year-over-year increase in revenue.
In 2017, more than double the amount of money was paid to individual
Partners with 71% more money generated on average. - Twitch Prime, which was announced at TwitchCon 2016, has been a huge
success, bringing in 50% more subscriptions for streamers. That works
out to one new sub every four seconds. - Representing one of the most successful discovery features Twitch has
launched is Clips, which are up to 60 second snippets of video. There have been more than 1 billion views of Clips on Twitch since launch, including over 2.4
million views for the most-watched Clip of all time by JurassicJunkie. - Earlier this year, Twitch expanded monetization support to tens of
thousands of non-partnered streamers with the Twitch
Affiliates Program. Within six months after its launch, over
110,000 creators have joined the program. - To ensure the best quality of service, video delay has been reduced an
average of 60%. - AutoMod, the machine-based learning chatbot that ensures creators can
effectively mitigate inappropriate behavior in chat, currently scans
over 320 million chat messages a month. - Twitch Extensions are a new set of tools that allow developers to help
creators customize their channel pages with interactive experiences.
They’re flexible, dynamic, easy to build, and easy to use. In the six
weeks since launch, streamers have shared their extensions with over
15 million viewers, and more than 1100 developers have registered to
create an Extension.
Twitch also held its inaugural TwitchCon Developer Day on October 19,
demonstrating its commitment to improving support for its developer
community. At the event hosted by the Twitch Developers team, Twitch
announced new Twitch API webhooks, improvements to Drops, and more
improvements to Extensions. Twitch also revealed a program to support
developers of promising extensions with credits for Amazon Web Services.
TwitchCon is Twitch’s annual convention that celebrates the platform’s
entire community. This includes the content creators, viewers, and the
brands that cater to them. TwitchCon 2017 is the third annual TwitchCon
event and has continued to evolve the experience for attendees with more exhibitors/sponsors, sessions, and top creators. To view live or archived content, visit the TwitchCon event portal.
About Twitch
Twitch is the world’s leading social video service and community for gamers.
Each day, millions of community members gather to watch, talk, and chat
about shared interests. Twitch’s video service is the backbone of both
live and on-demand distribution for all types of content, including the
entire video game ecosystem, the creative arts, vlogging (IRL), and
more. Twitch also runs TwitchCon,
an annual convention for celebrating the Twitch community. For more
information about Twitch, visit our Press
Center, Twitter feed (#Twitch), and Blog.
About Twitch Developers
Twitch Developers is a team within Twitch dedicated to helping
developers build thriving businesses and foster partnerships with
creators that grow their shared communities. The Twitch Developer
Platform provides clear, trustworthy, and easy-to-use solutions that
solve a variety of business use cases from chat interactions to viewer
rewards. For more information, visit our developer portal at dev.twitch.tv,
@TwitchDev on Twitter, or our developer blog at blog.twitch.tv/tagged/developers.
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