Fans of The Matrix universe will have the chance to win a trip to the premiere by scanning mysterious QR codes in major cities across the country.
Warner Bros. Pictures Canada announced today that the Canadian stars of The Matrix Resurrections – Keanu Reeves and Carrie-Anne Moss – will touchdown in Toronto to attend the country’s premiere of the film on December 16. Fans across Canada can enter to win the once-in-a-lifetime opportunity to be the first in the country to see the new movie at Cineplex’s Scotiabank Theatre Toronto when Neo (Reeves) and Trinity (Moss) Come Home.
The Neo and Trinity Come Home contest encourages fans to locate and scan film-branded QR codes in their city, which will lead them to an exclusive message from the cast of “The Matrix Resurrections,” who will inform the user that they’ve found a “rabbit hole” and can now enter to win a trip to the premiere.
The QR codes can be found at local businesses in major cities across the country, including Calgary, Edmonton, Halifax, Montreal, Ottawa, Toronto, and Vancouver (detailed list of participating businesses can be found below). Participating businesses will offer special film-themed items and experiences between now and the release of “The Matrix Resurrections” on December 22.
Select fans may be fortunate enough to spot the QR codes dominating the walls of buildings in downtown Toronto, Vancouver, Montreal, and Calgary via digital projections. The Matrix Resurrections QR codes will also appear in GameStop Canada locations from coast-to-coast.
From November 26 to December 5, the contest will be open for Canadians to enter to win two flights, accommodation, and tickets to the premiere. In total, there will be seven contest winners outside the Greater Toronto Area (one from each of the above-mentioned cities) that will win a trip to the premiere and 25 winners closer to Toronto that will each receive a pair of tickets to the exclusive event.
Once the first contest has closed on December 5, fans across the country are still able to scan the QR codes until December 20 and enter to win passes to see The Matrix Resurrections in IMAX at participating Cineplex locations when the film debuts on the 22nd.