According to UK Boxed Charts, Black Friday video game sales have taken a small dip this year—without including digital and hardware sales.
Another year, another Black Friday has passed. Growth from Knowledge (GfK) recently revealed data that physical video game sales in the UK, during the Black Friday week, were down 15% compared to last year. Both digital and hardware sales have yet to be included, and some games have triumphed, but some have dropped.
Software sales have been slowly trickling downwards with last year’s Black Friday sales down 10% in comparison to the year before. Part of this could have been from the effects of the COVID-19 pandemic and the material stock shortages.
FIFA 23 was the biggest triumphant success for the big sales week, with sales up 95%. Of course, it made sense with the FIFA World Cup Qatar 2022 kicking off. The game was also discounted and included in hardware bundles. Call of Duty: Modern Warfare 2 sat at second place with sales that rose 9%, even though it was not really discounted.
Pokémon Scarlet and Violet took a major dip in sales, with Violet at the number three spot and Scarlet down to the sixth position. Both games dropped 64% in sales from week-to-week since its launch. However, this drop was predictable since last year’s Pokémon sales dropped 58% in their second week, and Pokémon Legends: Arceus fell 72% in its second week. Despite many fans noting their technical disappointment of the two Pokémon games, the Black Friday figures showed that sales proved otherwise.
One of the most surprising results from the GfK data was that Mario Kart 8: Deluxe and Sonic Frontiers had significant leaps in sales during Black Friday week. Nintendo’s popular racing game sat at the number five spot with a 226% sales increase and SEGA’s first open world game for the blue blur rose 203% in sales at the number seven spot. This could have been explained with some Switch bundles and discounts that many stores have put out.
Ultimately, Switch games dominated the Black Friday retail copies sales. Nintendo Switch Sports (No.8) increased 138% in sales, Animal Crossing: New Horizons (No.10) was up 85% and The Legend of Zelda: Breath of the Wild (No.11) jumped up 426% (mostly due in part to the hardware bundle from Amazon).
Additionally, Xbox Series S sales held strong because of a £60 discount in the UK, but was a digital-only console. So, it did not affect GfK’s physical sales charts. With Cyber Monday now underway, more data may be released by tomorrow, along with some digital analytics.