Google has gone all-in on sustainable energy, and today’s event outlined precisely what their plans are for the foreseeable future.
As the ultimate threat of climate change continues to pervade humanity’s doorstep, Google has decided enough is enough and aims to create more efficient technology for a greener future.
What’s major about this show of leadership, is Google’s influence on technology as a whole. Everyone knows what Google is, and now awareness can be shown globally with how they plan to attack areas that are in dire need of sustainable energy.
With the search engine, Google aims to show more statistics in all the general areas of travel. For flights, passengers will be able to determine CO2 emissions their potential travel method will give off. By utilizing metrics that are based on scientific integrity, the carbon footprint each flight may leave is shown to give passengers the opportunity to choose ones with their ‘green badge,’ which notes fewer emission-based flights.
Allowing their algorithms to show which hotels have made environment-conscious decisions is another helpful way Google is deploying to reduce carbon emissions, by showcasing an eco-friendly badge. By simply pressing their about tab, detailed explanations are shown to potential guests about what the hotel is doing to increase energy efficiency.
Joining the Travalyst coalition was a no-brainer for the creation of a model that calculates the total emissions of travel. While aiming to work with other coalition members, Google is trying to standardize the practice of making consumers aware of the impact each business has on the environment. This is in an attempt to have other companies follow the lead the coalition is trying to achieve in less emissions.
The CEO of Travalyst, Salley Davey says “The Travalyst Coalition strives to leverage its collective reach and help drive mass adoption of sustainability standards. We’re excited to continue this endeavour with Google as a member of
the Travalyst Coalition, delivering on this unique opportunity to build positive, transformative change in travel. The
Google travel team has committed globally to helping consumers make more sustainable travel choices, and their approach aligns strongly with Travalyst’s collaboration principles,” in regards to Travalyst’s new coalition member.
Shopping for home appliances has also received a slight overhaul today in the US. While shopping for around-the-house items, if one doesn’t meet the eco-friendly requirements, Google will suggest other similar items that will be more friendly to the environment. Items such as dishwashers, and stoves are the appliances this algorithm detects.
Finance isn’t left out of the equation either with Google’s new methodology. An overall environmental impact view of investments that individuals have made through Google Finance will be available, but first, a feature has been added that allows users to view a company’s sustainability score before choosing whether to invest or not.
Its Search Engine is Google’s bread and butter, so an overhaul of this system to become more eco-friendly is a must. Regarding vehicles, searching for eco-friendly options has never been easier than tagging hybrid and electrical options will occur when trying to find cars. This change to the vehicle search will occur in the US early in 2021. A dedicated search page detailing accurate information about climate change will also be added to the functionality of the website and will be made globally later in the month, in English, Spanish and French languages.
Eco-friendly map routing has come to the US version of Google’s Maps application. Powered by the U.S. Department of
Energy’s National Renewable Energy Laboratory (NREL), a more efficient routing system will be deployed by the map system to ensure efficiency when driving to destinations. In addition to showing the fastest route, Google Maps will also display the one that’s the most fuel-efficient if they aren’t mutually exclusive. This feature launches today in the US, and next year in Europe.
Lastly, Google aims to make travel using Maps more efficient for low — energy methods such as bicycles more streamlined, giving an incentive to those who use these patterns of transportation. With the new lite-navigation feature, cyclists can have access to important information about their chosen route without the need of even having their screen on. This feature will launch in the coming months, everywhere cycling navigation is available.
With all of these exemplary changes Google is making to its business model, they aim to reduce as much of the environmental impact its users have around the globe. CEO of the We Mean Business Coalition, María Mendiluce, said “… Google’s product enhancements will empower millions of people around the world with sustainability and climate
change information to consider while making everyday choices related to travel and energy use,” including “… In the global race to zero emissions, we have no time to lose,” in reflection of the announcements Google has made today.
As the battle against climate change continues, Google is aiming to be a leader in the fight against carbon emissions, as its goal is to be carbon-free by 2030. For more information visit their sustainability website here.