Young Leaves Her Role as Vice President of Corporate Partnerships with the Los Angeles Sparks to Embark on a New Journey into Esports and Gaming with Evil Geniuses
SEATTLE, Jan. 13, 2022 – Evil Geniuses (EG), a leading global esports and gaming entertainment brand, today announced that former Los Angeles Sparks Vice President of Corporate Partnerships Caroline (Cay) Young has joined the company. Young will join EG’s industry-leading partnerships team that has secured deals with brands like Monster Energy, LG Electronics, TUMI, BMW, Coinbase and more.
As a Director of Corporate partnerships, Young will focus on identifying, negotiating and securing new and exciting partnerships that expand Evil Geniuses’ brand recognition to broader audiences. Young will leverage Evil Geniuses’ proven track record of guiding and educating partners entering the space to attract new brands to esports that share the goal of creating, nurturing and sustaining an inclusive global gaming community where everyone feels welcome to participate in it.
“Cay Young is one of the foremost leaders in corporate sponsorships in the sports world and will play a pivotal role for Evil Geniuses as we welcome new brands into the gaming and esports industry,” said Nicole LaPointe Jameson, CEO of Evil Geniuses. “During her time with the Los Angeles Sparks, Young proved over and over that she is an expert at identifying influential brands and building the trust with them that’s required to be successful together.”
With more than 10 years experience in the sports industry, Young brings in-depth knowledge of the industry to Evil Geniuses’ partnership team. Young had been with the Los Angeles Sparks since 2016, joining the team as the Partnerships Coordinator but quickly ascended into a leadership role as Director of Corporate Partnerships in 2018. In 2019, Young was announced as the new Vice President of Corporate Partnerships, resulting in a 56% YoY growth in revenue for the team, with the Sparks leading the WNBA in sponsorship revenue in both 2019 and 2020. During her time with the team, Young negotiated, managed and executed the four largest deals in the team history under the current ownership group, including the Sparks marquee jersey partnership with Equitrust Life Insurance, along with Anthem Blue Cross, the LA County Department of Public Health, the LA County Department of Military and Veterans Affairs, and the Department of Mental Health.
Evil Geniuses continues to grow its leadership team, having recently hired former WarnerMedia executive Krystal Hauserman as the new Global Head of Marketing, and also launched its all-new Creator Collective, which focuses on bringing in talented creators who will inspire our fans to #LiveEVIL. The new collective includes TikTok personality ARUUU, comedian and streamer Lisa Wallen and more, while Evil Geniuses also continues to develop and sign the best talent, League of Legends 2021 Rookie of the Year Danny Sakamaki and Forbes “30 Under 30” honoree and fighting games champion SonicFox.
For more information on Evil Geniuses, follow the organization on Twitter at @EvilGeniuses or visit the EG newspage at https://evilgeniuses.gg/news/.
About Evil Geniuses
Evil Geniuses, one of the original and most recognizable professional gaming organizations, was founded over 21 years ago on the belief that passion, commitment, and innovation could transform a beloved interest into a global phenomenon. Today, that same drive and dedication serve as the foundation of our legendary organization. From our top-tier esports teams to our industry-changing technology, our goal has always been—and will continue to be—building champions and creating entertainment experiences for the fans and brands that love them. EG’s roster of pro players and talent within its recently launched “Creator Collective” include League of Legends 2021 Rookie of the Year Danny Sakamaki, TikTok personality ARUUU, and Forbes “30 Under 30” honoree and fighting games champion SonicFox.
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